MERCHANDISE
For KICCLA, we didn’t just design merchandise — we transformed a meaningful brand identity into wearable designs. Since KICCLA is a church-based platform, our approach focused on reflecting spirituality, unity, and simplicity through every design element.
We began by understanding the core values of the brand — faith, community, and purpose. Based on this, we carefully selected a color palette that aligns with the website’s theme, using white and gold tones to create a clean, elegant, and premium visual identity.
We began by understanding the core values of the brand — faith, community, and purpose. Based on this, we carefully selected a color palette that aligns with the website’s theme, using white and gold tones to create a clean, elegant, and premium visual identity.
The typography was chosen to ensure clarity and impact, especially for key elements like “KICCLA Volunteer.” Every detail was thoughtfully designed to maintain a balance between aesthetics and meaning, ensuring that each piece communicates more than just style.
We developed multiple concepts and mockups, refining each design to achieve a minimal yet powerful look. This approach ensures that the merchandise — including t-shirts, hoodies, and other items — remains timeless, versatile, and strongly connected to the brand.
The final result is a merchandise collection that goes beyond branding. It allows individuals to wear and represent a message — creating a deeper connection between the brand and its community.